About Proactive

Proactive was founded in 1999 by Brendon Tod and Rebekah Whittfield on the premise that injury treatment and rehabilitation in New Zealand could be done a whole lot better than it was. We envisaged providing a recovery service to Kiwis that considered the whole person, not just the injury. We wanted to offer Kiwis a recovery pathway that would take them all the way from the set-back of the injury, to return to activities that were important to them; and that offered them the opportunity to prevent future injury or improve their overall wellbeing.

21 Years later and we are truly there. We provide a range of recovery and wellbeing services to Kiwis of all walks of life across New Zealand. We have one of New Zealand’s largest teams of Physiotherapists, Occupational Therapists, Medical Specialists, Psychologists, Exercise Physiologists, Nurses and Vocational Consultants. So whether your setback is due to a physical injury, a concussion, persistent pain or ongoing fatigue; we have the experience, the expertise and the services that will help you to get back on your feet, and to thrive.

Our Vision and Values

Our purpose

For individuals:

Our purpose is to help our clients achieve or improve Well-being – whatever that means to them.

We believe that for people to perform at their optimum, or recover from an injury; we need to focus on each individual as a whole. We use the Four Corners of Health™ to deliver a truly holistic approach to Transformative Rehabilitation. This identifies and delivers the best pathway to well-being tailored specifically to the patient so they enjoy the freedom to participate fully and live successfully. ProActive is a passionate company that loves guiding people to achieve their health goals.

For workplaces:

Proactive is a passionate company in the business of wellbeing. Our mission is to enable organisations to optimise the health and wellbeing of their workforce, leading to improved wellbeing, engagement, productivity, and reduced injury and illness rates.

Our Vision

Changing the face of Kiwi Health and Wellness Services by building a national healthcare brand denoting quality customer care and outcomes with an end to end spectrum of services and innovative health solutions, never seen before in NZ.

Our Values

At Proactive, we feel it is important that the way in which we work with people and the quality of the service that we provide are shaped by our values.

Engagement Values:

We engage clients and anyone that we are working with in a way that is understanding, natural, and proactive. We work hard to “get” people and where they’re coming from, to work with them in a way that matches their learning style, and that we actively take the steps to make sure that people’s needs are met.

Natural: We are friendly, natural and positive. We connect. We build rapport. We don’t speak in riddles and, like all good coaches or guides, we’re honest and caring, but tough when we need to be.

Understanding: Health is part science; part art. A big part of the art is understanding. We listen, we watch, we learn, we seek to understand. Once mutual understanding is reached, the journey towards your wellbeing can begin.

Proactive: We embody our name. We’re restless problem-solvers and constant evolvers, we seek out the right answers and we achieve amazing results with our clients because we go the extra mile.

Service Values:

We provide a service that is bespoke, holistic and expert in nature. This means that we tailor our service to meet an individuals needs, we take an all-encompassing approach to work with the “whole” person and we make sure that our clients have access to the expertise they need.

Expert: In meeting a client’s rehabilitation and health needs, we know that having access to professionals with the knowledge and experience to meet those needs is vital. Valuing expertise means that we pair clients with healthcare professionals who have the skills to meet different needs; or the ability access specialists as needs or complexity changes.

Holistic: When it comes to health, wellbeing and recovery, everything is intertwined. We get this. In helping our clients, we strive to work with the whole person and all of the areas of their life that will influence their recovery or their journey to wellbeing.

Bespoke: We make it personal. Our clients are not a number, they’re a name and a story and an interplay of influencing factors that make them like no one else. For this reason every client deserves a service that is tailor made, individualised and specific to their current situation and needs.

Our Approach

We understand that this can never be a one path fits all approach. So we strive to really get your needs, and to provide expert and holistic rehabilitation services that meet those needs. Our Four Corners of Health™ Approach integrates the best of physical treatment and rehabilitation, with lifestyle advice and coaching to help you to adopt a mindset that challenges your status quo with a view to overcome the obstacles that you are faced with. 

But we also get that its not just about the service that we provide. It is also about how we engage and involve you in the process. Our team are trained to help you to understand your injury, the recovery process, and the importance of what you eat, how you move, sleep and your mindset in helping you to recover and to thrive. We engage you in the process in a way that is natural, without getting hung up on medical language, and we make sure that we are proactive – we consider all of the options that will help you to recover safer, faster and more completely. 

Our Commitment to Equity

Proactive helps more than 50 000 Kiwis to get back on their feet every year. We get that New Zealand is diverse, and made up of people from all walks of life. With this in mind we strive to provide a service that is accessible to all. When embarking on a journey with Proactive, you can expect to be working with an organisation that is Powhiri (open and welcoming), Pono (provided with openness and transparency), connected to your community (whakapapa) and acknowledges the importance of your spiritual beliefs (wairua). Our service delivery is bespoke, and wrapped around your needs.

Our Services that meet Your Needs

Managing your injury – Knowing what to do about an injury is the first problem that many people face once they have hurt themselves. Our Physiotherapy service will get you back on track early by assessing the severity of the injury, treating your injury and helping you to get back to sports, recreation, work or day to day activities. Physiotherapy services are also important in recovery from surgery, and are used before surgery to help ensure you get the best results possible. Over a course of around 7 physiotherapy sessions, most people report a large reduction in pain levels, they are able to return to pre-injury activities and have an injury prevention programme in place which helps them to avoid reinjury. 

Managing a Concussion – Proactive is one of New Zealand’s largest providers of Concussion Rehabilitation Services. If you still have issues 10 days following a head injury, you will be able to access our rehabilitation and medical specialists who have expertise in helping clients to recover from concussion. More than 90% of our clients experience significant improvement in their concussion from the service, and further support is available for those who require ongoing rehabilitation.

Getting back to work – Work is a big part of our life, and injury can leave our employment and financial status on shaky ground. Proactive’s Vocational Rehabilitation Services help people get back to work safely and early, minimising the uncertainty that time off work brings. We work with you, your employer and others involved in your rehabilitation to devise a plan that will empower you both to keep you enjoying the benefits of work. Our Vocational Rehabilitation Service supports more than 3000 kiwis back to work every year.

Dealing with Persistent Pain – Following injury or illness, coping with persisting pain can be one of the biggest challenges that you face. Everybody experiences pain differently, and pain that persists can have a wide range of different causes. Our Pain Management service is provided by a team of clinical experts who can help you to take back control of the things that are important to you. The majority of clients accessing Pain Management Services experience a reduction in the way that pain interferes with their lives.

A Recovery Mindset – Lets face it – our mindset is a big part of who we are, and can play a big role in our recovery from any setbacks. Proactive integrates Clinical Psychology into many of the services that it provides. This will ensure that a service is holistic and setting you up for the best possible chance to transform your injury into an opportunity to thrive. Our Clinical Psychology Services can also be accessed as a stand alone service.

Specialist Medical Advice – Sometimes injuries are more serious or complex than originally thought, and specialist medical input is required. Proactive has a team of Occupational Physicians who can provide expert assessment of your injury and your rehabilitation needs. We also have close links with Sports Medicine and Orthopaedic Specialists who can assist in decision making around the need for surgery or other specialist interventions.

Community and Social Rehabilitation – Serious Injury requires specialist input. Proactive’s Community and Social Rehabilitation holistically assesses your needs, then works with you to formulate a rehabilitation and support plan that can help you to live your best possible life. This service can also incorporate specialist assessments that ensure your home is suitably accessible, or – for wheelchair users – your wheelchair set up is optimised. 

Stay healthy at work – Work plays a huge part in our health. Proactive’s Occupational Health and Wellbeing services link into workplaces to help employers to take steps to keep their employees healthy and thriving. 

Our Directors

Executive Leadership Team

  • Sue Channon – Chief Executive Officer, Evolution Healthcare
  • Matthew Clarke – Chief Financial Officer, Evolution Healthcare
  • Jozsef Ekart – Chief Operations Officer, Health and Wellbeing Services, Evolution Healthcare
  • Richard Grenfell – Director
  • Brendon Tod – Chief Strategy Officer – Evolution Healthcare

Senior Management


Our Group

Proactive is proud to be part of Evolution Healthcare, leading provider of healthcare services in New Zealand and Australia.

Evolution Healthcare is a leading provider of private healthcare services in Aotearoa, New Zealand, and Australia. The Group strives to provide continuing excellence in the health and wellbeing of the people in their care through the end-to-end care provided across their services. Over 1,300 employees provide care for patients and clients across New Zealand and Sydney, Australia through specialised services of maternity, surgical, oncological, physiotherapy, rehabilitation, workplace health, and mental health.

©2022 Proactive

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